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S. T. Hudson Engineers S. T. Hudson Engineers is a New Jersey based marine engineering firm specializing in ports, waterfronts and civil engineering. Hudson had realized that it was time to rejuvenate their brand and online presence. Donnelly Creative Serivces began the project with a series of strategy sessions to allow us a an in-depth understanding of the Hudson business, identify the shortcomings of their previous Web site and specify initiatives Hudson would undertake to improve their visual and brand identity. We presented Hudson with Web site design options, narrowed the field through in-depth conversation, and realized a final design. This design became the basis for development of a new site which features a local search engine, home page slideshow and greatly expanded content detailing every service category of the business. In addition, we provided image preparation and copy editing services to make sure every aspect of the site was in proper order. Finally, we executed search engine optimization services and implemented Google Analytics web traffic analysis to supplement the tracking offered by their hosting provider. Launch of the site was timed to coincide with the S. T. Hudson Engineers' 40th Anniversity celebration. As part of the overall branding effort, event graphics for the Anniversary event at the New Jersey State Aquarium and business card designs were completed. Additional rebranding efforts are currently underway as we move forward with Hudson. |
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